Leveraging Millennials' Emotional Attachment to Brands Using LEAP

Brands want to feel the love, especially from Millennials.  Among the most challenging aspects of marketing and branding efforts today is ascertaining if, and exactly how, a brand is connecting with its consumers and how healthy this attachment is for long-term consumer affection.  With today's biggest focus by both agencies and media companies on Millennials, there's more need than ever to understand more about their preferences, the connectors that bind this demographic to a brand and what the long-term prospects and opportunities are for brands to more closely connect with this group.