The 2018 ANA Masters of Marketing conference was attended by CMOs, media decision makers and industry insiders, and the agenda was filled with sessions covering the latest in marketing trends, making it a must-attend event for anyone with a forward-facing media eye. Of the many sessions I attended, a theme that seemed to emerge was one of “taking control,” evidenced by the words of some of the brand marketers that are leading the way.
ANA Masters of Marketing: Lessons in Taking Control
![ANA Masters of Marketing: Lessons in Taking Control](/media/articles/fullsizeoutput_462a.jpg.550x380_q85_box-0%2C41%2C639%2C485_crop.jpg.webp)