Jon Steinlauf fell in love with television in 1980 when, after graduating from Duke University, he joined legendary advertising agency Young & Rubicam as an assistant network TV buyer. Today, as Chief US Advertising Sales Officer at Discovery Inc., Jon oversees ad revenues for the largest family of brand-focused television networks and iconic television network series. In this Legends & Leaders interview with Jack Myers, and with the discovery+ streaming video service launching today, Jon shares his role as a central force in gaining marketplace respect and pricing parity for cable TV networks and shares how the lessons learned can inform marketers, media planners and buyers, and video sales organizations as streaming transforms the TV industry once again.
In an engaging and at times inspirational, Jon tells the story of his career, including the mentors and leaders who had the greatest impact on his career advanced from Y&R to ESPN, Turner Broadcasting, Scripps Networks and most recently, Discovery Inc., where Jon has been influenced by CEO David Zaslav’s vision, passion and business acumen. Jon’s wisdom and perspectives on successfully challenging the status quo offers professionals across the media ecosystem a guide to effective management and also speaks to those who may be considering media and advertising as a career. View the full interview below.
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