Latinas have been the most talked-about demographic, but for many companies, they're also hardest to understand, asserts Mónica Gil, chief marketing officer and executive vice president of NBCUniversal Telemundo Enterprises. "Many brands are using outdated data and strategies trying to reach Latinas," Gil says. "Brands need to see Latinas as they are today, versus using past perceptions."
Latinas are the New Mainstream Consumer, Driving Triple-Digital Sales Growth
![Latinas are the New Mainstream Consumer, Driving Triple-Digital Sales Growth](/media/articles/Diverse_women_shopping.jpg.550x380_q85_box-112%2C37%2C1594%2C1066_crop.jpg.webp)