Consumers don’t think of themselves as consumers – they’re people. They don't think about “content channels.” They watch whatever they want to watch, however they like. Consumers are now in control. More than ever, we should learn to speak more like people if we want to be in the brands, the channels, the websites that are a part of their lives.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Rob Beeler is lead contributing writer for AdTechVillage, a new community on MediaVillage focused on all things digital ad technology. Widely known as the Content Czar of AdMonsters for the past 8 years, Rob now plays the role of The Chairman, emceeing … read more
