Solving the age-old John Wanamaker riddle, Kroger Precision Marketing has evidence that "we can execute 51% fewer impressions and deliver the same sales impact to a brand and generate 40% greater long-term value from a customer." In this Legends & Leadership interview, Jack Myers speaks with Cara Pratt, Senior Vice President at Kroger Precision Marketing powered by 84.51॰, who discusses "the opportunity that sits in front of us to influence a $140 billion retailer and a $1.5 trillion food ecosystem." (View their full conversation above.)
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Jeff Minsky
Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more