Kroger's Cara Pratt on Delivering the Same Sales Impact with 51% of the Impressions (Video)

Solving the age-old John Wanamaker riddle, Kroger Precision Marketing has evidence that "we can execute 51% fewer impressions and deliver the same sales impact to a brand and generate 40% greater long-term value from a customer." In this Legends & Leadership interview, Jack Myers speaks with Cara Pratt, Senior Vice President at Kroger Precision Marketing powered by 84.51॰, who discusses "the opportunity that sits in front of us to influence a $140 billion retailer and a $1.5 trillion food ecosystem." (View their full conversation above.)