Shepherding a global company during a time of evolutionary and seismic change is a challenge that Michael Roth, Chairman and CEO of Interpublic Group is well prepared to tackle. This week he joins a Jack Myers Leadership Conversation to speak out on issues confronting his company, the agency holding company model, and the advertising business overall. Jack will focus the conversation on:
- How Roth has successfully implemented substantive changes in company policies to effectively drive equality.
- Sustaining long-term diverse employee retention and Talent Management Programs.
- The acquisition of Acxiom and the increasing role of data in marketing and media, and IPG's competitive advantage through data and performance-based marketing.
- How open source corporate architecture is a game-changer for modernizing large corporations.
- Introduction of expanded capabilities and collaboration within the IPG media ecosystem, and how it is differentiated from other leading holding company media groups.
- The IPG playbook for the return-to-office work.
- New ways to celebrate and reward creativity.
- How Roth and his team are positioning IPG for 2021 and beyond.
Is there a bold, productive, profitable future for the advertising industry? The answer is yes. But tune in to see how.
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