Joe Uva Named Chairman/CEO of Hispanicize Media
Hispanicize Media Group (HMG), the company behind the Hispanic marketing industry’s most recognized annual event, trusted influencer networks and digital publishing platforms, announces the appointment of Joe Uva as Chairman and CEO. Uva, the former President and CEO of Univision and Chairman of NBCU Hispanic Enterprises and Content, will help scale HMG to offer more authentic, relevant and cultured content for brands looking to target multicultural millennials and Generation Z.
Manny Ruiz, a pioneer of the U.S. Hispanic social media industry, will remain with HMG as Founder, member of the board of directors and a majority shareholder.
Uva’s first order of business will be integrating the original HMG assets -- the Hispanicize events, DiMe Media and Hispanic Kitchen – into the fully acquired platforms of Exit 7 and LatinaMoms.com.
“Exit 7 is proud and excited to be part of the HMG family. Our combined influencer networks and publishing capabilities will allow us to work with an expanded universe of brands and leverage our celebrity talent division to accelerate profitable revenue growth,” said Paul Suskey, Co-Founder of Exit 7.
“I am thrilled to join HMG at such an exciting time for the Hispanic digital marketing industry. I am grateful to Manny for having the vision to build an impressive foundation for leading brands and advertisers to navigate the rapidly evolving, trillion dollar U.S. Hispanic market. Our goal is to continue to foster trusted and loyal networks for today’s generation of Hispanic consumers,” said Uva. “Our acquisition of Exit 7 and LatinaMoms.com strengthens and expands HMG’s roster of influencers and content creators, and will help us to aggressively diversify our revenue streams through influencer events, branded content, e-commerce, analytics and insights. These initiatives combined with our Hispanicize events will help marketers increase their engagement with the sought after but difficult to reach millennial and Gen Z LatinX consumer.”
"Bringing Joe into HMG is a major opportunity for us as his reputation and credibility signals an era of major expansion, investment, and evolution for the company that I founded eight years ago and will continue to play a leading role in," said Ruiz. "I am 100% behind Joe and will work closely with him to build an even better, more innovative HMG that inspires and unites our Latino community."
The opinions and points of view expressed in this content are exclusively the views of the author and/or subject(s) and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated writers.
