At the end of February, NBCUniversal announced a new partnership with Anzu to increase its presence in the gaming world with in-game advertising. Executive Vice President of Advanced Advertising & Partnerships at NBCU Joe Cady joins me to discuss what this partnership means for the company and why the idea of getting into the gaming industry is so exciting.
You can listen to the full interview here, or wherever you download your podcasts: Apple, GooglePodcasts, iHeartRadio, Pandora, Stitcher and TuneIn.
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