Jeep's marketing campaign for the new Wrangler 4xe plug-in hybrid is wrapped around the new film Jurassic World: Dominion (in theaters today), so you have two quintessentially American brands joining together. You may recall that in a 2018 commercial we had star Jeff Goldblum daydreaming about dinosaur pursuit in a Jeep dealership, tied to the release of the third Jurassic movie. Now, it's a regular guy who discovers a baby Carnotaurus and drives it around -- as it gets exponentially bigger -- in his Wrangler 4xe. Neat touches include an insect-in-amber shift knob, and a believable hatching moment. The campaign, launched on National Dinosaur Day, will run globally, with heavy social media action on Instagram and TikTok.
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