January National TV Numbers Hold Up Despite Ratings Falls

Standard Media Index's (SMI) recently released January data shows that six major broadcast networks (ABC, CBS, Fox,NBC, Telemundo, and Univision) collectively pulled in $1.5 billion in gross ad revenue — a year-over-year increase of 4 percent. Cable snagged slightly over $1.8 billion in gross ad revenue for the month, a decline of 4.4 percent when compared to January 2019. Overall, total national television gross revenue fell by a modest 1.2 percent.