Do you have the bandwidth for digital and social? That's so simp. Meta is the latest thumb-stop. You know Meta, right? It's the thing itself. It's seeing the thing from a higher perspective instead of from within the thing. It's like transparency -- self-internally clear because the finite space has a countably infinite number of liminal layers. But you already know this.
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Michael Farmer is the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, to be released in June 2023. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting client… read more
