Is Finstagram the Real Instagram Among Gen Z?

With Instagram being Gen Z39s most important social media tool the ways in which they39re using the platform will be of the utmost importance to marketers amp160Where are Gen Zers being their most authentic selves amp160A 2015 New York Times article described a user39s real Instagram account as aspirational a reflection of one39s best life and a Finstagram as more authentic and intimateamp160The November 2017 US survey on Instagram use was fielded among 1015 respondents and revealed that 80 of Gen Z has an Instagram account signaling the platform39s reach among this audience amp160Data supports that a growing subset of Gen Z is using their Finstagram as a personal social communications tool amp160one third of Gen Z has a Finstagram and the majority 58 have less than 50 followers of their Finstagram accountAmong Millennials those in their midtwenties are nearly twice as likely to have a Finstagram than those aged 28 and older amp160Interestingly teenagers are most likely to have a real Instagram account but not as likely to have a Finstagram especially when compared to the youngest respondents amp160half of whom reported having a Finstagram amp160This could be explained by teenagers relying on Snapchat for more personal communications amp160According to MediaVillage and AnchorFree39s June 2017 surveyamp160on the social media platforms most important to Gen Z teenagers were the ones most likely to indicate Snapchat39s special significanceamp160Gen Z generally has more followers of their real Instagram accounts when compared to Millennials amp160Results show that the sphere of social influence among digital native Gen Zers stands to be more powerful than that of Millennials who have fewer followers and are less likely to have a secondary outlet for communicating Finstagramamp160Results may also demonstrate a heightened awareness of online privacy amp160Gen Zers lookamp160towards their Finstagram as a more private means of expression recognizing that their real Instagram account has more followers and less confidentiality amp160This point is validated by the fact that respondents were obtained via AnchorFree39s base of five million Generation Z users who have registered for AnchorFree the world39s largest security application amp160Gen Z users can access WiFi at school and avoid firewalls and data charges via AnchorFree39s virtual private network VPNamp160quotGen Z is a difficulttoreach demographicquot notes AnchorFree39s Vice President of Ad Sales Ken Ripley amp160quotMarketers have to consider these new ways in which Gen Z is communicating amp160We39re excited to work with marketers and MediaVillage to uncover these trends among our core audiencequotClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Is Finstagram the Real Instagram Among Gen Z?

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Charlotte Lipman

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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Is Finstagram the Real Instagram Among Gen Z?

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Charlotte Lipman

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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