View the full Jack Myers Leadership Conversation with IPG Chairman Michael Roth here. Let's face it, the agency business was already under stress before the pandemic, with consolidation and in-house marketing businesses creating a smaller, scrappily competitive ecosystem. Then came the pandemic and advertising budgets dried up as did consumer demand in certain sectors. The need for agencies to change and adapt increased exponentially. In all of this chaos, Michael Roth, Chairman and CEO of Interpublic Group, remained calm, assured that his company is well placed to not only maintain its industry dominance but also excel.
IPG's Michael Roth Outlines Road to Success for Agencies
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