When I met Tracey Scheppach at OpenTV in the early 2000s, I was already a few years into proselytizing addressable TV advertising. With her innate genius, she got it immediately. And in the years that followed — especially in her leadership role at Publicis Groupe — it was Scheppach and Irwin Gotlieb at GroupM who turned the idea into reality and helped shepherded billions of dollars into this exciting media type.
Interview With Addressable TV Market Maker Tracey Scheppach
