Influenced by OUTFRONT: The Growing Influence of the Multicultural Market
As the population of ethnic groups increases, so does their buying power. The 2020 Census shows that the collective buying power of Hispanics, Blacks, Asian-Americans, and Native Americans has reached $3.9 trillion and is increasing. Furthermore, Census data projects that in 2045, non-Hispanic whites will account for less than half of the U.S. population. To address the growing influence of the multicultural market, brands must consider what makes these consumers different, from culture and customs to experiences and languages.
Please join OUTFRONT in conversation with senior leaders from Nielsen, Bacardi, and LERMA to discuss the increasingly important role brands must play in harnessing the power of cultural relevance and creative intelligence to accurately portray diversity in their marketing efforts.Register here or watch it live streamed at MediaVillage.
A live Q&A will follow. Questions can be submitted in advance to OUTFRONTXEvents@outfront.com.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
