A...1) WHY focus on Brand Loyalists? They are most PROFITABLE brand users
2) HOW to learn WHO are Brand Loyalists: Use extensive first party data from Experiential Marketing, Influencer Marketing, Purpose Branding, ECommerce buys & retail commerce buys sold to marketers.
B...1) WHY execute Two Way Mentoring? Newly hired young diverse recent college graduates can help companies sell MORE to diverse communities.
2) HOW can diverse hires do that? By mentoring their white mentors on what engages and doesn't engage diverse communities.
C)...1) WHY focus on Millennials& Gen Z? They are different than Boomers & Xers and will be around much longer than Boomers and Xers
2) HOW to understand them better? Do basic analytical and emotional research and use extensive first party data from Experiential Influencer, Purpose, and E-commerce and Retail buying.
D...1) Why create a unique Creative Brief? It will result in FACTS: Focused Advertising Creativity That SELLS
2) How to compose that Creative Brief: Include accepted belief, attitude and emotion about the advertised brand and its category.
Example: Visa line used for 36 years: "Visa it's EVERYWHERE you wanna be"
If any MediaVillage reader wants to connect with me via LinkedIn and/ or my email, that would be great: michaeldjdonahue@gmail.com
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