In iHeartMedia's view, the time is long overdue to bust wide open some myths that prevent all forms of audio from getting a greater share of both advertising dollars and advertiser relationships. That's why iHeart, one of America's largest radio station owners and producers of national radio and podcast content, assembled a crowd of media representatives at its midtown Manhattan headquarters on June 8. The event, billed as an AudioCon, kicked off a recurring series of gatherings that will take place over the coming months, all designed to set the record straight on audio's value to audiences and sponsors alike.
iHeart Radio Goes on a Myth-Busting, Ad-Generating Quest
