iHeart Radio Goes on a Myth-Busting, Ad-Generating Quest

In iHeartMedia's view, the time is long overdue to bust wide open some myths that prevent all forms of audio from getting a greater share of both advertising dollars and advertiser relationships. That's why iHeart, one of America's largest radio station owners and producers of national radio and podcast content, assembled a crowd of media representatives at its midtown Manhattan headquarters on June 8. The event, billed as an AudioCon, kicked off a recurring series of gatherings that will take place over the coming months, all designed to set the record straight on audio's value to audiences and sponsors alike.