If You’re Under 40, You’re Underage

Launched in Sydney Australia 40up is a new nightclub event thatamp8217s meant exclusively for those that are ages 40 or older If youamp8217re underage you canamp8217t get into the dance party unless you are accompanied by a 40yearoldThe first event will take place in Marchamp160and feature music from the 3970s 3980samp160and 3990s amp160Tickets are already on their way to selling outNow while clubbing may traditionally be seen as a young personamp8217s game 40up actually falls under a new trend that weamp8217ve been tracking at Mindshareamp160called the Boomaissance These days older age groups like the Boomers are showing the sharpest growth increases in categories like ecommerce social mediaamp160and more amp160In fact in the US while Millennials may get all the attention according to Nielsenamp160Boomers actually drive 70 of the disposable incomeIt turns out that older is becoming cooler amp160For example in 2016 we saw the debut of Desert Trip a festival that became known as amp8220OldChellaamp8221 featuring music icons like the Rolling Stones Paul McCartneyamp160and Bob Dylan amp160We also saw more older models featured in New York Fashion Weekamp160and gray became one of the hottest hair color trendsFor marketers the takeaway here is that itamp8217s important not to underestimate the value of Boomers amp160Make sure that your brand has a strategy to reach this audience and that youamp8217re incorporating their views in your research and mediaTo see the rest of our new Culture Vulture trends report visit MindshareInTheLoopcomClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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If You’re Under 40, You’re Underage

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If You’re Under 40, You’re Underage

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