Trust in technology is waning, and the skepticism surrounding AI systems is even more pronounced. Despite the promises of innovation and efficiency, recent research by Sonata Insights and the IAB indicates that even the most tech-savvy, young consumers are wary of messaging created by AI. Consumer skepticism about AI isn't arbitrary. According to the Edelman Trust Barometer’s Insights for the Tech Sector report (2024), there is a significant 26-point gap between trust in the tech industry (76%) and trust in AI (50%). This gap is further exacerbated by key concerns such as privacy (39%), the devaluation of what it means to be human (36%), harm to individuals (35%), and job loss/ security (22%). These findings raise a crucial question: How can an innovative organization seeking to enhance processes and services with AI earn the trust of consumers?
Human-Centered AI: A Path to Building Trust in Technology
