The Howard University Network is surprisingly overlooked by advertisers and agencies that have committed minimum shares of ad spending to Black-owned media. A dominant presence as the leader in reaching women 25-54 in the Washington D.C. market, WHUR Radio is only one of the many ad-supported Howard University Network media properties reaching both local and national audiences. Most prominent among them is Black-targeted content across Sirius/XM channels 141 (all talk) and 142 (HBCU Radio) featuring a spectrum of music, news and talk. MediaVillage and AdvancingDiversity.org are proud to partner with the Howard University Network to educate their audiences about career opportunities in media and advertising during Black Talent Outreach Week October 17-20.
In my Legends & Leaders conversation with Sean Plater, General Manager of Howard University Network, he urges agency and brand leaders to "peel back the onion" and recognize the opportunities his stations offer. "Our Howard University radio network is a great opportunity for you to reach folks across the country," he says. "We're local in D.C. but nationwide with the Sirius/XM channels. We would love to work with you and develop great opportunities to help your products grow.
"We really believe in partnering with everybody that we work with," he continues. "We're not a cookie cutter machine being a single kind of standalone station. We really put a lot of emphasis on client relationships and helping to grow those, and really making sure that we knock your needs out of the park and make sure that your campaigns are a success. I’m always open to talk. My e-mail is SPlater@WHUR.com. You can also reach us at WHUR.com and it will take you to all our other websites and platforms. So, you can see all the great things that are happening locally and nationally with our different platforms."
View my full conversation above to learn more about Howard University Network advertising opportunities, Sean’s insights about students entering the job market, and his advice to advertisers and agencies who are hiring those students.
The media and advertising community are hosting Black Talent Outreach Week October 17-20, live streamed at MediaVillage.com and AdvancingDiversity.org. Promote it to your teams and support the campaign with your recruitment initiative. Visitweek.advancingdiversity.org
Originally published October 12, 2022.