Up until recently, brands had very limited access to meaningful insights for fans of Warner Music Group's global roster. They might know fairly general information -- that Lizzo fans tend to love empowerment, or that Ed Sheeran enthusiasts warm to sensitive songs. But a new tool called WMX Connects, developed by WMX at Warner Music Group, changes all of that, because it culls minute details about an individual artist's millions of fans. That allows marketers to make a larger impact when reaching target audiences.
How WMX Connects Gives Brands a User-Friendly Way to Understand Fans
