If your programming service is taking a new direction with original programming, why not introduce new approaches to marketing and promotion that will spread awareness among viewers? WGN America this past month has done exactly that on behalf of Bellevue, the first of its upcoming slate of original scripted series with a crime or mystery focus. Not only were several marketing components used for the first time, in more than one instance they were the first used by any programmer to launch or otherwise promote a series.
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