Today, every campaign is put through the ringer in terms of its effectiveness against established KPIs. With this pressure, what marketer wouldn’t jump at the opportunity to leverage a media format that can achieve success across the entirety of the purchase funnel, from brand awareness to purchases? While a silver bullet still may not exist, we continue to see savvy brand and agency executives drawn to mass transit, using its strengths in creative ways. They have found that utilizing buses, trains, transit stations, and street furniture across America’s urban centers engages and informs millions of commuters in powerful ways not achievable by TV, radio, print or digital.
How Smart Marketers Use Transit Media To Drive Brand Awareness and Increase Sales
