The conversation around name, image and likeness (NIL) has been going on throughout the 21st Century. The NCAA reached a point in 2021 where student athletes across the country became allowed to monetize off NIL and since then it's taken over the division-1 college sports landscape. Today, top talent such as University of Alabama quarterback and reigning Heisman Trophy winner Bryce Young is making millions of dollars thanks to endorsement deals, but it is a lot to be able to manage while also being a student athlete.
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