How Four Emerging Creative Influencers Finesse Content in 2019

amp160Young creatives who grew up learning how to make websites and videos on YouTube are quickly gaining more power and control within the content ecosystemamp160 As of 2018 the age group with the most Instagram users worldwide is 1824 followed by 2534yearolds Statista 2018amp160 This means that this influx of content production and content consumption is primarily coming from Generation Z and Millennial demographicsamp160 I thought it would be helpful to reach out to a few rising creative influencers in my network to offer fiveamp160ways young influencers are leveraging their talent to finesse digital content in 2019Establishing their authentic brand vision identity and voiceAs the flood of content increases the need for authentic storytelling that has a clearly established brand vision identity and voice increases as well Joe Gonzales is a celebrity photographer from Atlanta who works with multiple Grammy Awardwinning artists and international brandsamp160 Joe believes that quotcontent production is the easiest and the hardest it39s ever beenamp160 It39s the easiest because you literally can look up any tutorial on how to do something and easily create artamp160 It39samp160the hardest because the world literally sees content every second and you have to find a way to stand outquotChasity Cooper CoFounder of The Well a global networking community for creative and entrepreneurial women of color has advice for creativesamp160amp160quotKeep it 100quot she saysamp160 quotDon39t try to be anything you39re notamp160 As a freelancer recognize what makes you stand out as a creative in your field and build upon thatquotUnderstanding their capabilities by being aware of strengths and weaknesses If you don39t have at least a year of experience in audio production don39t start a weekly podcastamp160 There are too many times when creatives attempt to offer their audience deliverables that simply don39t make sense based on their current capabilitiesamp160 A key to finessing content is being honest about your weaknesses and doubling down on your strengthsamp160 Even if this means your podcast pitch never gets to live your audience will thank you later for not letting them downquotI almost always make time to brainstorm before actually creating blog posts or social media copy and make sure to leverage any and all resources thatamp160may be connected to the contentquot Chastity saysamp160 quotI also really like creating content that can be evergreen stuff that can be timely and purposeful yet shared three or four weeks later it still holds relevancequotDesigning a smart production strategy Finesse your content by working smarter not harderamp160 Spend just as much if not more time defining your goals accessing your resources and then strategically creating a content production strategy that is repeatable flexible and costeffectiveamp160 quotFinesse to me means that I make whatever I am doing work with what I have whether that be budget talent or equipmentquot Joe saysamp160 quotI set the tone and dictate my outcomeamp160 Finessing to me is when people say 39This is amazing work39 when what they think is a 10k project is really 1kquotEmerging content creators understand the value of producing smart contentamp160 Brandon Payanoamp160a Content Curator and AampampR for Colorsamp160says quotBe thoroughamp160 I think there is nothing more dope than to see someone deliver content in a really cool concise and consistent wayamp160 This type of output will precede you more than what the actual content may bequotOptimizing their content through user engagement Learning about your audience is keyamp160 Knowing information about your users and their engagement can make all the differenceamp160 quotData and metrics are huge for the work I doquot Brandon notesamp160 quotThey shedamp160light on which of our key demo audience is actually looking for a heightened level of discovery from usquotamp160 This information allows creators to shift and give their audience exactly what they wantamp160 quotWe can now ask questions like 39How can we cater to an audience that we never expected to expand in let alone start plans to grow engagement in these cities39 amp160providing more insight on how we should best shift our attention to other artists from places that have bubbling music scenesquotPaying homage horizontally to fellow rising creatives in their networksA final way emerging creative influencers finesse their content is by looking horizontally in order to climb verticallyamp160 Therefore I39ve included a list of each influencers39 favorite content creators belowamp160 Happy connectingJoe Gonzales joegonzalescoquotI try to reach back to some of the greats for photos like Jonathan Mannion Chi Modu Chris Schoonover and for videoamp160I love Director X Karena Evans andamp160Kid Artquot Joeamp160saysamp160 quotI39m literally always on IG or YouTube looking at new creators as wellquotBrandon Payano yanoazarquotA couple of people and a couple of brandscompanies The Fourtress Michell Clark BUILD Series NYC KYRA TVquotChasity Cooper chasityscooperquotA few of my faves right now are Gabrielle Hickmon Amber Rae Catherine Ochun and Giselle Buchananquot Chastity saysamp160 quotI39ve also been a fan of Alexandra Elle Karen Spears Anisah Amat and of course Kelsey Davis and the entire CLLCTVE team for quite some timequotClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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How Four Emerging Creative Influencers Finesse Content in 2019

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Kelsey Davis

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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How Four Emerging Creative Influencers Finesse Content in 2019

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Kelsey Davis

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