Welcome to the sixth annual Best Audio Brands report! The index is the only comprehensive global ranking of brand sound usage. With the expansion of consumer touchpoints, sound has shifted from an afterthought to a key consideration for brands looking to round out their multi-sensory consumer experience. According to amp research, music usage increased by 10% in brand marketing content, and licensed music was featured in 1.5% less digital content over the last year. Ownable sonic assets have become incredibly valuable. Best Audio Brands is designed to spotlight sonic superstars, suggest effective sound branding strategies, and provide brands with a toolkit to approach audio in an efficient, ROI-focused manner, paving the way for sonic success.
How do the World's Biggest Brands Rank in Terms of Sound?
