How Beer Can Help You Find Serenity

Launched in Germany BierYoga is a class where a bottle of beer is incorporated into your yoga poses whether it39s downward dog or a sun salutation And of course at the end of class you get to drink the beer for a refreshing job well done The class was designed by two professional yoga instructors who were inspired by seeing something like it at Burning Man in the US And now after growing in popularity in Germany this class recently made its way to Australia as wellBeer Yoga follows a trend that we39ve been tracking at Mindshare called Mindful Optimization More and more people are prioritizing serenity and mindfulness and they39re looking for new ways to get it We39re seeing everything from forest bathing to outdoor preschools to guided virtual reality meditationamp160and moreFor example an elementary school in Baltimore has garnered press for its Mindful Moment Room In the past misbehaving kids were punished with detention or sent to the principal39s office But now these kids are being encouraged to meditate or go through breathing exercises to help them calm downFor marketers it39s a good idea to think about the mindfulness trend and what it means specifically for your category brand and target consumers And especially as more and more people seek peace of mind consider when your messages are being deployed to make sure you have breaks to respect consumers39 personal spaceYou can learn more about the Mindful Optimization trend in our Culture Vulture Trends reportamp160atamp160MindshareInTheLoopcomClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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How Beer Can Help You Find Serenity

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