As we all know, the big consumer technology companies include Samsung, Apple, Microsoft, Google, Dell, HP, Lenovo, Motorola, Panasonic, Asus, Bose, Sonos and Seagate, among many others. Courtesy of Standard Media Index (SMI) in this article we will be looking at the ad spend pattern of all of these companies combined.
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Bill Harvey, who won an Emmy® Award in 2022 for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the A… read more
