A+E Networks' Home.Made.Nation -- Expanding the Brand

But wait There39s moreBy the end of 2022 HomeMadeNation is expected to increase its weekend AampampE placement to six hours each Saturday and Sunday 7 am to 1 pm while maintaining its FYI Monday prime presence and ramping up distribution of social and digital content quotWith a distinct audience and a distinct identity this is a unique opportunity to expand and elevate this lifestyle brand across a plethora of touchpointsquot says Mike Buccella AE Networks39 Vice President of Ad Sales Enthusiast BrandsBoosting this expansion effort will be 200 hours of new long and shortform content with a focus on home design home renovationflipping and now food topics At least 85 hours of this output will premiere over the remainder of 2022 with the rest coming to viewers in 2023quotWith our early success we have the support of the entire company and this investment means more original series new talent relationships customized marketing strategies and a dynamic scheduling approachquot says Christian Murphy Head of Enthusiast BrandsOne way HomeMadeNation differentiates itself from other services in the field is a scattering of minifeatures emphasizing takeaways the audience can apply to their home repair or meal preparation habits quotWe use our curated shortform to keep the content fresh and keep viewers engaged within the HomeMadeNation ecosystemquot Buccella explains quotIt delivers the payback our viewers crave They want to learn or to get a tip or a trickquotAnother is longform storytelling that in the months ahead will expand the menu quotWe39re digging into those unique firstperson experiences and working with big talent but they39re also attainable and accessiblequot says Brad Holcman Senior Director of Unscripted Development and ProductionCelebrity chef Rachael Ray has two series where food is only a background topic One is Italian Dream Home in which Ray and husband John launch ownership and renovation of a villa in Tuscany Then there39s the forthcoming Renovation Rescue working title which will follow Ray39s work with families across the US whose homes and possessions were destroyed by fire and natural disastersFormer National Football League players Geoff and Mitchell Schwartz also will do some crisscrossing countrywide for Food Fight a series that finds two top restaurants in a specific city putting their best meals forward in a feudstyle competition Several current series including 5050 Flip and Zombie House Flipping pictured at top will serve up new episodes quotWe are also proud of the fact that we have a ton of diversity in front of and behind the camera with HomeMadeNationquot Buccella says quotIt39s important that this brand reflects the world as it isquotAccording to Buccella initial advertiser reaction to HomeMadeNation39s expanded hours and original content has been wellreceived He expects a wide variety of sponsors from categories not usually associated with lifestyle or enthusiast TV such as pharmaceutical technology and financial services He39s also excited about advertisers that have expressed interest in using the expanded programming to test new interactive and shoppable approaches where viewers can use their smart TV sets and devices to order merchandiseAt the moment some of the content runs on Lively Place one of several AE Networksmanaged FAST channelsquotIt39s definitely an opportunity It39s the way we39re looking to goquot Buccella notes quotThe important thing now is building a brand then we39ll continue to increase those consumer touchpointsquotWhen MediaVillage first covered this undertaking a year ago AE Networks suggested HomeMade39s multiyear expansion strategy could be a template for other enthusiast blocks across the company39s channel lineupsThe HISTORY Channel currently supports a trio of enthusiast blocks Outdoor outdoor lifestyle Drive automobile topics and Hero achievements of military and first responder representativesClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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A+E Networks' Home.Made.Nation -- Expanding the Brand

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Simon Applebaum

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A+E Networks' Home.Made.Nation -- Expanding the Brand

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