Home is Everything. HGTV Magazine Reveals New Study Findings

A landmark study from HGTV Magazine, owned by Hearst Magazines, illustrates the shifting role of where we live: While home used to be where you returnafter experiencing the world outside, today the world is experienced through the lens of home. How does that change our priorities, and what new habits will become part of our lives post-pandemic? "We undertook this research to learn consumers' attitudes about their homes -- how their relationship to their spaces has changed over the past year, what motivates their home improvement projects, what (and how) they're purchasing," explained Vicki Wellington, senior vice president, group publishing director and CRO, HGTV Magazine.