Highlights from the ARF ConsumerxScience Conference

The annual ARF ConsumerxScience conference (previously Re:Think) brought to light new ways of measuring the consumer journey, understanding the psychological motivations of populations and brought forth, as ARF President and CEO Scott McDonald pointed out, “A lot of conversation about the accuracy and validity of targeting data and, in the context of recent events, about the ethics of kinds of advanced data-driven targeting that are at the core of digital advertising.”