Havas Media’s Young Lions at Cannes: A Winning Gen Z Team

Prior to flying overseas to compete on the global stage the Havas Media Boston twosome faced off against 400 other young professionals working all across the media industry in the USA Their submission was based on the challenge to develop a creative campaign for the nonprofit organization End Allergies Together EAT that would strengthen the brand and increase donations among Millennials amp160Once they won the US competition they received a brandnew brief for the Cannes international level and were given only 24 hours to create develop and present their idea to a panel of worldrenowned judgesHavas Media39s investment in young talent and employee development was crucial to Ben and Teresaamp8217s success Both started as interns just two years ago were mentored and encouraged and said they really felt the support from all levels especially senior leadership I spoke with them to learn more about their journey at Havas Media and hear about their experiences at Cannes as two rising Gen Z stars For the complete conversation please watch my video interviewamp160also aboveHereamp8217s the toplineSince the Cannes Young Lions competition allows entrants up to 30 years of age Ben and Teresa were initially nervous about their ages amp8220We were a little scared to tell people at Havas Media that we were competing because when you think about the age difference someone who is 23 can be entrylevel and someone who is 30 can be the director of an account so we had a significantly different level of experienceamp8221 Teresa explainedFortunately Havas Mediaamp8217s focus on developing young talent enabled employees across the organization to lend a hand in support of their young team members throughout the entire process When I asked Teresa how they approached their journey she said amp8220We reached out to a fellow Havas Media colleague who competed in the New York competition a few years ago and just asked a couple of questions about our ideas From there once we made it to New York we were able to practice our presentation with senior management which was crucial to our US win People taking time out of their day to critique us and give us feedback was truly invaluableamp8221Ben agreed amp8220We were really excited to give it all we had and people around the office could really feel thatamp8221 he said amp8220Even before we made it to New York just in the preliminary stages of the competition it didnamp8217t matter that we were entry level People across the Havas Media organization were so willing to help and take valuable time out of their day to give us their thoughts and insights That was a huge part of our success throughout the entire processamp8221Unless youamp8217re an athlete itamp8217s rare that you get the chance to compete on behalf of oneamp8217s country in relation to an industry of practice but Havas Media got a taste of that wonderful feeling amp8220It really sunk in when we got that email that said amp8216Team USAamp8217amp8221 Ben recalled amp8220At that moment it brought our mindset to a whole new level It was crazy being able to represent the country for that media category It was so cool being with all these amazing minds from across the world and we were a part of itamp8221After they represented Team USA on a global stage their main focus was continuing their pursuits towards becoming industry leaders and media experts amp8220When we finished the competition we were able to be complete sponges and soak up all the greatness around us and talk to as many people as possible3939 Ben saidamp8220It was really amazing how only one year out of college we had this experience where we could see early on what we aspire to get out of our careersamp8221 Teresa addedBen and Teresa are two Gen Z pioneers who have already made major waves in the industry but they are just getting started When I asked them about the advice they have for their peers Ben replied amp8220Push your limits Push yourself outside of your comfort zone and amazing things will happenamp8221Click the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Havas Media’s Young Lions at Cannes: A Winning Gen Z Team

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Kelsey Davis

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Havas Media’s Young Lions at Cannes: A Winning Gen Z Team

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Kelsey Davis

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