Havas CEO Paul Marobella on Embracing Data, Disruption and Diversity

He feels applying these approaches along with a background in data such as his own has never been more valuable for good creative think of their awardwinning quotblockchain meets adquot for TD Ameritrade especially at a time when quota staggering 77 of brands could disappear and no one would carequotamp160 Episode 34 of our MediaVillage podcastamp160Insider InSitesamp160is a freeflowing 40minute conversation chock full of everything from the recent datameetscreative agency acquisitionsamp160to the imperative of diversity and inclusionamp160 I can assure you this is one you39ll want to listen to in its entirety here or anywhere you subscribe to podcasts Spotify iHeartRadio GooglePodcasts Apple Stitcher and TuneInBelow you39ll find a topline of what you39ll hear more about amp160including case studies and examples in the full podcastThe Inspiration for Havas Villagesamp160 quotOne of the things Yannick Bolloramp233 chairman of our company globally recognized pretty early on was that marketers and brands today struggle with disparate capabilitiesamp160 When you have a group of people that are hiving around a particular brand39s challenge and add in that brand39s data and opportunity both in the macro and micro sense and you have those people working together living together and building the brand together the client winsquotMampampAamp160 Building villages just like the very premise for MediaVillage led us to discuss the path towards agencies themselves breaking down silos such as the acquisition by datadriven Accenture of a creative shop like Droga5 and how that culture will integrate into the larger organizationThe Right People for the Workamp160amp160quotEvery brand is different Sometimes we have a CPG brand that does not sell direct to the consumer so they don39t have the consumer dataamp160 So how do you make decisions on who to target when to target when you39re using second and thirdparty data to make some decisionsamp160 But you can do really amazing creative such as the incredible work Arnold does for Jeff Charney and his team at Progressiveamp160 I think that39s an example of a collaboration with a client that has courage and creativity and really pushes his creative partners for bigger ideasquotTop Down Inspirationamp160 quotMeaningfulness is an important topic for us when you work for a guy like Yannick who cares deeply about the work that we39re doing but also cares deeply about having an impact society and on a global level quotamp160 Marobella toplined their Meaningful Brands research study sharing case studies and examples of what brands need to consider and apply today at a time when quotbrands who are meaningful and viewed as making the world a better place are outperforming the stock market by 134quotamp160 In light of that he shared the three aspects brands need to embrace to gain more meaning in the marketplaceThe DampampI in Their DNAamp160 Meaningfulness extends to the company39s constituentsamp160 Hear about a whole program created to help elevate women in executive roles leading to at least three women in CEO roles shattering any glass ceiling at Havas that had still been in place amp160including Arnold39s Kiran Smith recently profiled in Epi 23 Laura Maness CEO of Havas New York and Donna Murphy Global CEO of Havas Health ampamp YouFor the remaining topics and details please listen to and share this and all our Insider InSites PodcastsClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Havas CEO Paul Marobella on Embracing Data, Disruption and Diversity

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Havas CEO Paul Marobella on Embracing Data, Disruption and Diversity

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E.B. Moss

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