Hallmark: Your Safe Haven Amidst the Political Ad Storm

In a landscape inundated with political messaging and divisive narratives Hallmark offers advertisers a unique opportunity to connect with audiences seeking a reprieve from the onslaught of noise and negativity that often accompanies political advertising At Hallmark we understand the power of providing a safe and engaging environment for brands to reach their target audience effectively As viewers flock to our networks for heartwarming stories uplifting content and a break from the political trash talking that dominates other platforms we stand as a trusted destination for advertisers looking to make a meaningful connection with consumers in a positive and impactful wayJack Myers39 2023 study of over 4000 ad agency and brand media decisionmakers and influencers highlighted the key factors influencing their 3924 3925 Upfront media buying and planning decisions Reach brand safety and contextual relevance emerged as top priorities for advertisers looking to maximize the impact of their advertising campaigns At Hallmark Media we excel in delivering on all three fronts making us the ideal partner for brands seeking a safe and effective advertising platform in this year39s UpfrontREACHWhen it comes to reach we see three areas where marketers can still find broad reach and large numbers of viewers Sports News and Hallmark As the unquestionable leader in holiday programming with a yearround commitment to seasons and celebrations Hallmark has emerged as the highest rated entertainment network Take a closer look at Hallmark Channel39s total day W2554 delivery and our journey to becoming the highest rated entertainment channelBRAND SAFETYOur commitment to brand safety is unwavering ensuring that advertisers have a consistent secure environment to highlight their messaging without the risk of being associated with controversial divisive and polarizing content By aligning with Hallmark advertisers can rest assured that their brand will be presented in a positive and uplifting context that resonates with highly engaged fans who come to us again and again for heartwarming original content that makes them feel good and more hopeful about the world around them As the advertising landscape continues to evolve we remain steadfast in our mission to provide a sanctuary for brands seeking a break from the noise and a platform where their messaging can shine in a clutterfree and brandsafe environment And as we head into this important election season our viewers and our advertisers should know that we will not be airing any national political advertising It39s our way of preserving the safety our fans appreciateamp160amp160CONTEXTUAL RELEVANCEIn an evolving marketplace where programmatic and automated buying are growing Hallmark prioritizes safeguarding the positioning of our advertisers39 commercial messages and provides yearround contextually relevant content often seasonal and celebratory ensuring maximum impact and engagement Hallmark39s lineup of original series and over 100 original movies each year provides advertisers with a diverse range of captivating stories to seamlessly integrate their brand messaging This unique opportunity allows brands to connect with our engaged audience in a meaningful and authentic way ensuring their message resonates within the fabric of our contentamp160amp160Finally only Hallmark sells Hallmark Our seasoned team of leaders are the only gateway for advertisers to purchase media schedules This approach upholds our commitment to consistent quality and service while mitigating any frequency concerns stemming from automated processes We value our relationships and pride ourselves in delivering advertisers39 placement within content cherished by our devoted fans who have come to expect consistent quality that the Hallmark name has stood for for over 115 yearsBy partnering with Hallmark Media advertisers can leverage our unique blend of reach brand safety and contextual relevance to drive success in their campaigns during this crucial election year and beyond Choose Hallmark Media for your next campaign and be where your consumers are seeking solace from the political noise on other networks Visit hallmarkchannelcomadvertising to connect with our ad sales teamsClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Hallmark: Your Safe Haven Amidst the Political Ad Storm

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Ed Georger

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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Hallmark: Your Safe Haven Amidst the Political Ad Storm

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