Hallmark Channel Reigns as #1 Most-Watched Entertainment Cable Network in the Fourth Quarter To-Date

Hallmark Channel tops ratings charts as the #1 most-watched entertainment cable network in the fourth quarter to-date, as the networks' iconic Countdown to Christmas programming event continues with its annual Merry Thanksgiving Weekend last weekend. The network proves its title as the leading destination for holiday content by claiming the #1 most-watched entertainment cable network during Thanksgiving week for 11 straight years among Women 18+ and 10 straight years with Women 25-54.

The seven Merry Thanksgiving Weekend premieres were the most-watched entertainment cable programs on Thursday, Friday, Saturday, and Sunday. Notably, A Biltmore Christmas starring Bethany Joy Lenz and Kristoffer Polaha was the #1 most-watched entertainment cable program of the week among key demographics. Haul Out the Holly: Lit Up, the highly anticipated sequel to Haul Out the Holly with Lacey Chabert and Wes Brown, and Holiday Road, which featured an all-star ensemble cast including Sara Canning and Warren Christie, both beat ALL other cable and broadcast programs in Saturday and Friday Primetimes respectively among key demos.

Network and program highlights (L+SD):

• Hallmark Channel is the #1 most-watched entertainment cable network in Q4 to-date among Households, Total Viewers, Women and Persons 18+, Women 25-54 and 18-49
• Hallmark Channel was crowned the #1 most-watched entertainment cable network in Thanksgiving week for 11 straight years among Women 18+ (no qualifiers); 10^th straight year among Women 25-54
• The seven Merry Thanksgiving Weekend premieres boosted Hallmark Channel to be the #1 entertainment cable network of the week in Total Day among Households, Total Viewers, Women and Persons 18+, 25-54, 18-49, and Women 18-34

• The Merry Thanksgiving Weekend original holiday movie premieres delivered:
  • The #1 most-watched entertainment cable program on Thursday among Households, Total Viewers, Women 18-49, Women and Persons 18+ and 25-54 with Catch Me If You Claus
    • Catch Me If You Claus starring Luke Macfarlane and Italia Ricci became the network's #1 most-watched original movie premiere this year to-date with Women and Persons 18-34
  • The Top 2 most-watched entertainment cable programs on Friday and Saturday among Households, Total Viewers, Women and Persons 25-54 with Haul Out the Holly: Lit Up, Holiday Road, Letters to Santa,and Christmas in Notting Hill
    • What's more, Holiday Roadand Haul Out the Holly: Lit Up beat ALL other cable and broadcast programs in Friday and Saturday Primetimes respectively among Women 18+ and 55+
  • The Top 2 most-watched entertainment cable programs on Sunday among Households, Total Viewers, and Women and Persons 18+ with A Biltmore Christmas and Our Christmas Mural
    • A Biltmore Christmas was the #1 most-watched entertainment cable program of the week among Households, Total Viewers, and Women 18+
• Merry Thanksgiving Weekend premieres reached 10.3 Million Unduplicated Viewers

*Source: Nielsen L+SD Program-based data, Strict Daypart-Span; 11/20/23-11/26/23; Week of 11/20/23-11/26/23; 4Q'23-TD from 9/25/23-11/26/23; Program ranks exclude News & Sports; Network ranks exclude News & Sports networks; Networks that share feeds are weight averaged to daypart based on duration. Unduplicated Reach, P2+ audience, 6 min qualifier.

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