Hallmark Channel Audiences are Super-served During Hollywood Strike

Since coming on the air in 2001 the channel has carved out a perfect niche as a place for unexpected romances rekindled relationships and opportunities to discover the holiday spirit even in the most hardened of hearts A programming formula blending original films scripted series and favorite syndicated programs from the past has led the network to constantly pull in high viewership as well as create excellent opportunities for advertisers eager to connect with engaged audiencesIn 2022 the Hallmark Channel including its various subchannels like Hallmark Mysteries and Movies as well as Hallmark Drama was designated the mostwatched network on entertainment cable Among other impressive numbers its holiday movies that year recorded an average of 2 million viewers apieceFor third and fourth quarter of 2023 the channel is hoping to duplicate or even exceed the success of last year with a variety of programs and promotions including new original films and shows fun viewer promotions as well as a focus on repackaging hundreds if not thousands of hours of seasonal content from past yearsBeyond the typical coolerweather compulsion that makes many viewers head inside get comfy and turn on the TV there39s another factor this fall there39s less good stuff to watch and it39s likely going to get worse Hollywood writers actors and their supporters continue to strike and both sides seem to have dug in with no firm resolution predicted in the near future Market insights gathered by The Myers Report suggest the strike could last until the Christmas season that Hallmark dominates alreadyFor the film industry this has already led to a shuffling of fall and winter blockbusters into 2024 leaving fewer solid options in their places In the TV world the networks are going to run out of summer fare soon and will rely on more reality shows quiz and competition events sports and reruns For advertisers audiences available from advertising supported sources will continue to erode as more viewers turn to streaming content The standoff between CharterSpectrum and Disney may have been resolved but its intent will inevitably spread to other multivideo programming distributors ie cable operators Hallmark39s streaming subscription service while not currently ad supported may decide to satisfy advertiser demand and offer an adsupported optionFor businesses interested in reaching the potentially millions of viewers eager to feel good enjoy happy endings and maybe appreciate murder cases solved in an hour here are highlights of what39s ahead from Hallmark The fun begins with the quotFall Into Lovequot promotion with four new movies combined with an opportunity for viewers to enter daily to win a 10000 shopping spreeOriginal movies include see photos aboveFourth and Down and Love an original movie about what happens when a mom played by Pascale Hutton meets a former pro player played by Ryan Paevy at her daughter39s flag football game He39s injured and is trying to rebuild his life and she39s trying to raise her daughter as a single mom and sparks will naturally flyNotes of Autumn where Ellie a burnedout classical pianist and Leo a pro writer with writer39s block decide to switch homes in the fall to hopefully respark their creativity They soon become part of each other39s worlds including getting to their neighbors and making new connections and even new romances in their changed surroundings The cast includes Ashley Williams Luke McFarlane Marcus Rosner and Peter PorteField Day featuring Rachel Boston Benjamin Ayres Shannon ChanKent and Carmel Amit shows the initial conflict and eventual friendships plus plenty of laughs along the way when three moms from different backgrounds are forced to volunteer together to plan Field Day at a grade schoolLove in the Great Smoky Mountains A National Park Romance continues the popular series that shows how our public lands are perfect for matchmaking Here Arielle Kebbel and Zach Roerig are former lovers who both are part of an archeological dig at the park Though they both want to keep their distance and get all the grant money themselves circumstances keep bringing them togetherIf you missed any of 202239s quotFall into Lovequot titles or want to rewatch favorites they39re all here as well as many other movies and series episodes where autumn is a part of the storyGood things are also coming to the Movies and Mysteries area too including Guiding Emily which shows the challenges a woman losing her vision goes through as well while her seeingeye dog has a hard time with his lessons Sarah Drew plays Emily and Eric McCormack is the voice of her dog GarthIn addition to original Hallmark content Movies and Mysteries is now home to favorite syndicated TV mystery series from the past including Psych Matlock and Murder She Wrote Audiences can include nostalgia fans as well as newcomers discovering these popular sleuth shows maybe even wanting to binge watch them allAs always the feelgood lineup includes everything from holiday baking to holiday romances Some of the final schedule officially remains under wraps until October but the channel did announce sneak peeks of a few original productions in JulyOne includes the sequel to last year39s hit Haul Out the Holly bringing back the hilarious cast including Lacey Chabert Ellen Travolta Wes Brown and Melissa Peterman Haul Out the Holly Lit Up continues the personal and professional craziness that befall members and officers of a homeowner39s associationAnother is A Biltmore Christmas starring Bethany Joy Lenz and Kristoffer Polaha Set in Asheville NC at the historic Biltmore Estate it involves a little bit of history movie magic and even some time travelClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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