GroupM Research Reveals 1 in 2 U.S. Consumers Believe It's Important to be Equipped With The Latest Technology

Conducted by GroupM39s LIVE Panel in December 2020 this original research looks at the importance of new technology in consumers live One thousand US consumers were surveyed on their attitudes toward technology across six general categories attitudes toward technology information sharing and privacy virtual realitybased devices and services smart appliances mobile devices and digital services such as visual search streaming audio and streaming videoRESEARCH HIGHLIGHTS1 Attitudes toward Technology 543 of respondents agree with this statement quotIt39s important my household is equipped with the latest technologyquot Males younger people and higherincome households all quotcompletely agreequot with a much higher propensity than other groups2 Information Sharing and Privacy for health and fitness trackers 817 of respondents believe that either they or a family member should be the only ones with access to this data On the other hand only 69 of respondents believe the company who made the device or software should have access3 Virtual or Augmented Reality the higher the income the more likely a consumer would respond quotyesquot to having a quotvirtual travel experiencequot like visiting a museum or a foreign cityamp8212578 of the highest quintile while only 247 of the lowest quintile Overall males across each age group showed a higher propensity to having accessed a quotvirtualquot trip4 Smart Appliances 48 agreed that they would like a home appliance to quotautomatically order replacements when I am running out of related productsquot ie a washing machine ordering new detergent or a refrigerator ordering food5 5G Connected Devices 515 of respondents said they have a 5G device such as a mobile phone that can connect to a 5G network Among the half of the population without a 5G connected device 596 of 3554s said they expect to buy one in the next year while 452 of 1834s said the same6 Digital Servicesamp8226Voice AssistanceVisual Search 961 of respondents used an Amazon or Apple connected product to help with their shoppingamp8226Streaming audio services the responses were significantly higher for females than males regarding YouTube Music 491 to 424 Pandora 534 to 397 and local online radio station 196 to 154amp8226Streaming Video In order to maintain a lower monthly bill for streaming services 66 of respondents said they would accept having to watch commercialsquotNew technologies change the ways in which consumers engage with brands and introduce new ways to drive longterm growthquot said Brian Wieser GroupM39s Global President of Business Intelligence quotExploring the contours of new technology adoption laid out in this research is critical for marketers to better understand how to allocate their resources in 2021 and beyondquotREAD MORE OF GROUPM39S RESEARCH HEREClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

GroupM Research Reveals 1 in 2 U.S. Consumers Believe It's Important to be Equipped With The Latest Technology

Publish date

Channel

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

GroupM Research Reveals 1 in 2 U.S. Consumers Believe It's Important to be Equipped With The Latest Technology

Enjoying This Commentary? There's More to Love

TAGS:

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

Cookies