In recent years, sustainability has emerged as a critical concern for consumers. As awareness of climate change and environmental degradation grows, brands have rushed to embrace eco-friendly messaging, often to capitalize on this trend. However, this rush has also given rise to a phenomenon known as greenwashing—a tactic where companies exaggerate or falsify their environmental efforts to attract eco-conscious consumers. While the intention may be to promote sustainability, greenwashing poses serious risks that undermine genuine environmental progress and erode consumer trust.
Greenwashing: The Perils of Misleading Sustainability in Advertising
