Welcome to the latest edition of DPAA Short Connects, the video news and interview series that goes into the hearts, minds and decision-making of today's business leaders. In this episode, DPAA CEO Barry Frey talks with Yin Woon Rani, CEO of MilkPEP -- the group behind the iconic Got Milk campaign -- about the campaign's latest iteration and her strategic use of out of home (OOH) and digital out of home. Yin and the campaign's creative director will be featured speakers at the October 12 DPAA Video Everywhere Summit at Chelsea Piers and will share up-to-date creative executions which highlight the growing role of OOH in today's omnichannel world.
Got Milk? Got OOH? (VIDEO)
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