Google and Twitter Vet Erin Moran Helps Shape the Future of Warner Music Group's WMX

Moran arrived at Twitter before its initial public offering took place back when the company was in the early stages of building and scaling its revenue operation quotI often found myself wearing many hats and was challenged to quickly develop new skill setsquot Moran recalls quotThis included advising on product development and building a global sales organization to service strategic accounts outside the US In doing so I built a broader horizontal organizational perspective and expanded my scope beyond sales leadershipquotJust before joining WMX Moran spent five years serving as Google39s Head of Industry for the Education Sector quotI focused on continuing to develop as a leader and a people managerquot she says quotLeading through the pandemic reshaped the role of leaders and empowered us to be nimbler and more empatheticquotThis experience gives Moran a key advantage As Ben Blank WMX39s President of Media and Creative Content division explained back in November Moran is quota muchneeded asset as we open our doors to massive growth opportunities for our current and future advertising partnersquotquotIt39s been incredible to see how much the industry has evolved over the past 15 yearsquot Moran notes quotAd tech capabilities have advanced significantly But what39s more consumer behaviors have also shifted dramaticallyquotKeeping up with the evolution she says quotrequires more than just reading the trades and attending industry events I39ve found that it39s most effective to immerse myself in all the new formats technologies and experiences that have been rolling out For example WMG has formed strategic partnerships with a number of platforms such as Roblox and The Sandbox which I39m engaging with first as a consumer while thinking through the opportunities for brands I39ve drawn from these experiences both professionally and personally as a consumer to shape WMX39s culture inform our gotomarket approach and build partnerships with advertisersquotNow with six months under her belt Moran says the launch of WMX has been one of the most exciting opportunities of her career After all WMX is now the No 1 entertainment media company in the US among adults 1834 with more than 269 million monthly visitors and more than 57 billion monthly video views according to Comscore March 2022 dataMoran explains that she39s particularly excited about WMX quotbecause it fulfilled a market need for advertisers with a comprehensive 360 offering No other media company marries powerful audience and insights with culturedriving content from influential publishers innovative formats and experiences as well as premium video on every screen in one single destinationquotWe have the unique ability to reach young influential audiences engage with them and earn their trustquot she continues quotThey39re choosing to spend more than four million hours with our content each monthquotMoran is representative of the rise of women to the highest echelons of tech and media quotWMX has been very progressive in advancing women in leadership starting with our President Maria Weaverquot she notes quotAs part of the culture at WMX we39re focused on inclusive hiring practices formalized mentoring programs upskilling our employees for advancement within the organization and educating our leaders on the benefits of DEI diversity equity and inclusion for their teamsquotThe future of WMX is nothing but bright Moran says quotWe39re setting a new standard for how to collectively serve artists fans and brands in this time of rapid change in the music industry With our diverse range of capabilities WMX will remain the premiere destination for artists looking to build their brands and nurture fan communities while also leading the way in advertising with unmatched offerings that put brands at the forefront of culturequot she concludesClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Google and Twitter Vet Erin Moran Helps Shape the Future of Warner Music Group's WMX

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Google and Twitter Vet Erin Moran Helps Shape the Future of Warner Music Group's WMX

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