New York City -- The old adage “Race on Sunday, Sell on Monday” works only when consumers can see something like those track cars actually in the showrooms. That concept -- the whole basis of NASCAR, in fact -- has pretty much disappeared as racers have evolved past the point of recognizability.
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Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more
