If the battle was to get automakers to recognize that a) they have gay customers who buy a lot of cars and b) that LGBT consumers will go elsewhere if a given company’s hiring and retention practices don’t match its ads and public rhetoric, then it has probably been won. According to GayWheels.com, which was founded in 2005 to combat bigotry in the auto industry, “We’re happy to report that [as of September 2018] all major automakers doing business in the U.S. now meet the minimum standard for classification as LGBT-friendly.” The site’s focus has become putting the spotlight on carmakers that have “gone the extra mile” to, among other things, prohibit discrimination on the basis of gender identity and offer medical coverage for transgender employees.
General Motors and Subaru Set the Pace for Pride
