No discussion of Generation Z would be complete without a mention of the mass media which, like Donald Trump, this generation views with great interest coupled with skepticism. Accustomed to sharing big stories on the spot via Snapchat or Twitter, they inherently distrust news outlets that were once lauded by older generations. This is evidenced by a recent Future of Work Research Consortium survey of Gen Z teens all around the world in which they confessed to being super skeptical of mass media; just 4.64 percent of respondents admitted to trusting the media completely, compared to over 11 percent of whom completely trusted banks or a whopping 23 percent the pharmaceutical industry. These three categories were actually the least trusted sectors in the survey, and yet, pharma and banks beat out the media by a mile.
Gen Z on News Media, Donald Trump, Alt-Right and Strong Male Leadership
