Despite Halloween being more than 45 days away, the United States has already succumbed to its obsession. While the global economy has been shaken into a downtrodden state, the holiday has emerged as a bright spot, inflating national revenues.
Even concern about the economy has not slowed down the obsession with Halloween spending in 2023, reaching an all-time high of $12.2 billion and set to gain further ground in 2024.
Indeed, the holiday has transformed into a cultural phenomenon, with Gen Z leading the charge. Immersed in technology since a young age, Gen Z has made Halloween a trending topic on social media. This generation's amplification of the holiday on the internet is reflected in the demographic’s spending in 2023.
- 91% of Gen Z-ers between the ages of 12 and 22 celebrated Halloween in 2023.
- 70% of those Gen Z consumers spent money on Halloween costumes.
- More than half (58%) reported that they purchased Halloween decorations.
It’s no wonder Halloween has arrived eerily early this year, with many brands hoping to capitalize on people’s love for the spooky season. However, a critical question remains: How do you stand out in an ecosystem where the modern consumer is bombarded by 4,000 to 10,000 ads daily? This is where video advertising comes in.
Hook Gen Z this Spooky Season with Video Advertising
Growing up in the era of instant gratification and social media, video content has become the preferred form of media consumption for Gen Z. A powerful marketing tool, allowing brands to tap into one of the most profitable times of the year, video ads have successfully met the challenge of capturing the flimsy attention of Gen Z. Its effectiveness as a marketing medium is undeniable, with studies stating 30% of Gen-Zs turned to YouTube for Halloween inspiration in 2023.
Achieve Holiday Advertising Success with Contextual Advertising
Halloween brings the opportunity for brands to have the most profitable season of the year. To capitalize on their potential, brands must wrangle away from the old methods of advertising and move toward the future. Contextual Advertising. A type of targeted advertisement delivered based on contextual cues on the page or content they are currently viewing, contextual advertising has taken the digital advertising world by storm.
Mirrors by Silverpush is an AI-powered contextual advertising solution that gets your brand's advertisement in front of the right audience at the right moment in a suitable environment. Going beyond the basics of targeting demographic and broad keyword categories, Mirrors identifies contextual cues within the video like text, audio, actions, celebrities/ influencers, brands, etc. to place your ads, while its real-time campaign optimization utilizes data-backed insight to ensure maximum reach and engagement.
The Way Ahead.
The holiday spending surge brings brands an opportunity to connect with a highly engaged audience. By employing the power of video advertising for Halloween marketing campaigns, brands can tap into this excitement and stand out from the competition. However, to take your marketing campaign to the next level, brands must utilize innovative technologies.
Posted at MediaVillage through the Thought Leadership self-publishing platform.
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