Fun While It Lasted: Ad Industry Approaches a Reckoning

This is not an industry where you can "fake it until you make it," with the promise of a big payday if you can just get through a difficult phase. It's exactly the opposite. The big payday was in the past, when media commissions made agencies rich in the '60s, '70s and '80s. It's now an industry that wonders how long it can hang on before commodity fees and overwork finally drive out its talent. That day is getting closer.