From Clicks to Bricks: Standing Out in Retail Business with Multiscreen Advertising

But let’s be real -- customers are constantly multitasking. They switch from watching live sports on cable to streaming on the big screen before bed to scrolling through endless social feeds.

Our job is to develop a customized multiscreen advertising solution for your business, ensuring your message is served to the right audience.

Cable TV: The Source for Loyal TV Viewers

Cable TV is still the source loyal TV lovers turn to for news, live events, and the most popular category -- sports! Cable continues to hold its place, representing 26% of the time spent on TV platforms. Advertising on cable is best known for audience reach because you’re grabbing the casual TV viewer, the news buff, and the sports junkie, all in one fell swoop. In addition, the power of video creates engaging and memorable content. There’s a reason that TV continues to lead in advertising response. How often have you heard someone say, “I saw the funniest commercial -- you have to check it out.”

Streaming: Capture Your Customers Mid-Binge

Everyone’s streaming, right? That’s not far from the truth, as 99% of all U.S. households pay for at least one or more streaming services. Your future customers have their snacks in hand, comfy clothes on, and are prepared for hours of streaming bliss. But little do they know, right before they press play on Episode 2 -- your ad pops up! At that moment, you’ve got them exactly where you want them: relaxed, unguarded, and ready to spend!

Mobile: Because Your Customers Can’t Put Their Phones Down

Between scrolling social media for brunch pics, glancing at every notification, texting their group chat, checking in with work, or insomniac scrolling and shopping at 2 a.m., mobile phones have become the third arm of modern humans. Where the shopper goes, the phone goes -- and that also means your ad! But mobile ads don’t have to be invasive.

Our simple mobile solution, AdMessenger, delivers your message in a scrolling style across the bottom of a mobile device dynamically and interactively, capturing the attention of even the most distracted mobile user. Plus, by layering in the many precision targeting options -- like location, retargeting, event targeting, and hyperlocal -- your business can measure performance indicators like increased foot traffic or website sales.

Be Everywhere, All at Once -- Just Like Your Customers

Here’s the truth: Your customers are multitasking pros, bouncing from one screen to the next without skipping a beat. What is the best way to make your message resonate? Follow them wherever they go! With ads on streaming, cable, and digital, you want your business and brand to be top-of-mind. You don’t want to miss your chance to reach your customers, no matter where they are in their screen routine.

That is where we can help. Our consultative partners are here to help you navigate the complexities of the ever-changing industry, develop a plan to reach future shoppers, and subtly -- or not-so-subtly -- remind them that your products and services are just what they need.

Posted at MediaVillage through the Thought Leadership self-publishing platform.

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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.org/MyersBizNet.