Are you a gamer? Twenty years ago, only a small segment of the population would have defined themselves so. The implication then was that a gamer was stereotypically a male in their tween/teens in their basement playing Xbox or PlayStation. Well, that stereotype is no longer true. We are all gamers now and by all, I mean the entire planet, male, female, young, old, everyone. It is the one thing that unites us globally in this crazy world, whether you play on a console, on your phone, on your laptop or through a VR headset. We are playing our families. We are playing our neighbors. We are playing random strangers in countries thousands of miles apart. Gaming is a uniter. And you, literally, cannot look away.
In honor of the IAB's 2nd Annual PlayFronts (the gaming Upfront), I sat down with CEO Jonathan Troughton and Chief Strategy and Advocacy Officer Cary Tilds of in-game advertising company Frameplay to discuss the importance of advertising being authentic and intrinsic to the game, the attention advantage completely inherent in gaming, usage of games post-pandemic, and the onboarding of a Level 1 gaming industry player, Jurgen Post, to the position of Chairman of the Board. We also touched on if and when the Metaverse will scale and answer the question: are Roblox, Fortnite and Minecraft really the Metaverse?
Watch the video above and gain deep insight into why you are likely underinvesting in gaming as a medium.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.