Nielsen and FP1 Strategies today announced that they have reached an agreement for Nielsen to provide FP1 Strategies with local TV measurement in all markets. Nielsen's complete measurement — including over-the-air homes and comprehensive geographic coverage, as well as representativeness of age, ethnicity, and behavior — ensures the opportunity to reach all potential voters. Only Nielsen offers such a complete, unbiased, holistic view of local audiences.
FP1 Strategies Signs Multi-Year Agreement With Nielsen as Local TV Measurement Service of Choice
