Tanya Franklin is all about the future, not the here and now. As Director of Market and Consumer Insights at Lowe's she works with the Strategy, Insights, Planning and Process group to monitor consumer and lifestyle trends to keep the home improvement company on the cutting edge and at a competitive advantage. If the group identifies likely shifts in consumer behavior, driven by social, cultural, environmental, technological or economic forces, the insights are disseminated across the enterprise to help drive new business initiatives.
Foresight Keeps Lowe's at the Forefront
